Motivation and Maslow

Abigail Clapton

Maslow Hierarchy of Needs

In 1954, an American Psychologist by the name of Abraham Maslow put forward his theory of what motivates human beings. His ideas did not solely apply to the workplace but nevertheless had an important message for Business.

Questions (From Lewis & Trevitt, & Chambers, Hall and Squires)

How would Maslow’s theory answer the following:

A – Why in times of high unemployment are people more likely to take the first job they can get rather than looking around?

They are more than likely to take the first job they can because it could be months before they are able to find another job that pays better money. This way they are able to get money for their basic needs.

B – Why do some top company directors, who are already wealthy, need such high pay rises in order to keep them in the company?

They need…

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